In Obstructive Marketing, Maitland Hyslop deals with a very negative kind of activity which embraces activities, legal or otherwise, designed to prevent or restrict the distribution of a product or service, temporarily or permanently, against the wishes of the product manufacturer, service provider or customer.
Pubblicato
26-02-2014
Pagine
362
ISBN
9781472416049
Lingua originale
Lingua sconosciuta
